Tag face mask

Self Love Gift Guide

We’ve created a little Self Love Gift Guide because you deserve to show yourself some love on Valentine’s Day. Keep scrolling to find 9 different ways you can treat yo’ self this February with GEN/C! You’ll fall in love with…

Stay Safe & Stay Glam

Fashion has always had a way of taking our core wardrobe essentials — outerwear, underwear, and everything in between — and turning them into statement pieces. Take the functional biker short, for example, which has recently morphed into a top…

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